Ethical products in a charming setting
TEXT: DEBORAH CICUREL | PHOTOS: LA LICORNE DE VICTORINE
Buying beauty products is no longer a matter of walking into a store and picking out a shade you like. Ethical considerations are more important than ever before, with consumers prepared to do their research to find eco-friendly products that do not only use sustainable materials and produce less waste, but that are never tested on animals. Step in La Licorne de Victorine, based in heart of the pretty city of Bayonne in southwestern France, a ten-minute drive from Biarritz.
The charming, unicorn-themed boutique is stuffed exclusively with vegan, cruelty-free and zero waste goodies, from makeup and skincare to homeware products and even clothes. Every product is 100 per cent vegan and ethically produced: both in the boutique and on the website, there is an abundance of locally-made products, as well as products from all over the world, and the brand ships all over Europe.
The business was founded in 2017, after the sister of owner Magali Artiguebieille was diagnosed with breast cancer. “I realised that my sister, Dominique, couldn’t use any of her usual beauty products as they were full of dangerous chemicals,” says Artiguebieille.
Artiguebieille went on the hunt for alternative natural brands that could be used by anyone, without harm either to one’s health or to the environment. She sought-out healthy products free from endocrine disruptors, controversial ingredients and chemical components, and found a range of safe brands: every product stocked in the boutique is free of chemicals and entirely safe for the whole family to use.
“Now is the perfect time to open a vegan boutique,” she says. “People are becoming more and more aware of the need for ethical, environmentally-conscious and animal-friendly products.
“People want to adopt a different way of life, and live in a way that is more natural and respectful to the planet.”