Design, music and innovation combine at Madrid’s newest hotel
TEXT: ESME FOX | PHOTOS: ALOFT MADRID GRAN VÍA
Marriott International has opened its first Aloft hotel in Spain – the Aloft Madrid Gran Via, an urban lifestyle hotel with a focus on design, music and innovation. Avant-garde style and live music performance spaces come together to create a unique new space at which to stay in the city.
Situated between bustling Gran Via and the Plaza del Callao, the hotel is located right in the heart of the lively centre, within walking distance to an array of shops, restaurants and theatres. “We’re also located close to popular neighbourhoods such as the historic and authentic Malasaña and the fashionable Chueca,” says the hotel’s general manager Gonzalo Maggi.
Aloft Madrid Gran Vía is housed in a converted office block and puts design and innovation at its forefront, combining the concept of a software glitch, as seen in the range of colourful pixels, and urban style, reflected in the images of the city decorating the rooms.
A hotel for music lovers and creatives, Aloft Madrid Gran Vía supports local emerging artists with its Live @ Aloft Hotels concept, hosting intimate acoustic performances throughout the public spaces. Besides the music, the hotel places itself at the forefront of innovation, enabling guests to unlock rooms via their smartphones or Apple Watches.
It’s a social hotel, where guests can relax in the Re:Mix lounge or head up to the roof terrace, mixing and mingling with the locals here for after work drinks. “My favourite part of the hotel is the WXYZ Bar, up on the roof,” says Gonzalo Maggi. “It offers privileged views over the city rooftops, the Royal Place, the Teatro Real and the Casa de Campo, as well as an attractive cocktail menu, created by our own mixologist.”
A rooftop with a signature Splash Pool, the Re:Charge gym and the Re:Fuel Grab & Go area make up the rest of the great facilities you can make the most of during your stay.