Modern, timeless and elegant
Renowned interior designer Maurizio Pellizzoni has design in his DNA, which comes as no surprise since he grew up in Italy near Lake Como in a family who work in the furniture design business. Since founding his company in 2007, he has applied his Italian appreciation of style and design to a range of residential and commercial projects with unique and characterful results. Discover Southern Europe invites you to discover more about the man behind some of the most luxurious properties in the UK and abroad.
TEXT: INGRID OPSTAD | PHOTOS: MAURIZIO PELLIZZONI
At the heart of Pellizzoni’s designs is the desire to provide something unique and entirely loved by the client. From his base in London, Pellizzoni and his team designs luxurious residential and commercial home interiors, furniture, products and experiences. Over the years, he has created interiors for everything from traditional family homes to trendy city lofts. The end result is consistently a product of the client’s needs, but the designer’s own aesthetic, which emphasises contemporary elegance, is always the determination behind each project.
When Pellizzoni came to London nearly 20 years ago from Italy, he did not speak any English – but that did not stop him starting his career in retail, working at Ralph Lauren. After three years of experience, he decided to go back to study and completed a Bachelor of Arts in interior architecture at London Metropolitan University. “I spent more than a decade as part of the creative team at Ralph Lauren Home, where I directed the presentation of collections in London, Milan and Brussels. So my background comes not only from studying interior architecture, but also having Ralph Lauren as a muse and teaching me about luxury and design, while making sure to pay attention to the details,” Pellizzoni smiles.
Coming from the north of Italy, an area known for its long traditions within furniture making and design, Pellizzoni has a big advantage when it comes to knowledge and understanding of the trade. “Growing up in a family surrounded by people within the business was a huge inspiration. I started visiting the furniture fair Salone Del Mobile in Milan with my father already from a young age, and I still come back each year to spot the latest trends and make new contacts,” says Pellizzoni. One can say that design has been running through his veins from when he was a child, and his passion has only grown over the years, as he has fostered relationships with the most highly skilled builders, architects and specialists within the field.
Passion for home styling
Inspired by films, everyday life and fashion, Pellizzoni observes and takes notes on what is happening around him. Whether that is the glamour of Lake Como or his daily life in London where he lives, the interior designer combines this inspiration with his clients’ tastes and wishes.
When it comes to home styling, Pellizzoni has three words to sum up his style: modern, timeless and elegant. “My work is based around those three words, but each project is always unique. At the studio, we listen carefully to what the clients want and need, and we create the home in their style while focusing on it being a functional living space for them,” Pellizzoni explains. Offering a boutique service built on close relationships with his clients, the interior designer’s passion is at the core of this service. “I always pay a lot of attention to the details. The final interior is not only pieces of furniture, but also what the furniture is surrounded with, whether that is vintage finds, fabrics, flowers, artwork or other accessories that tie it all together.” Pellizzoni prides himself on tracking down rare antiques, textiles and fine art with which to create an original space. With a background also in fashion, he is an expert at using soft furnishings and textures to create soft, layered rooms which can be easily adapted to seasonal changes.
Bijou Marylebone Apartment & Belgravia Townhouse
Two of Pellizzoni’s most recent home styling projects are very different from each other in terms of style, but still combine the modern, timeless and elegant elements he is known for. With the Bijou Marylebone project, this charming and small London apartment was refurbished for a young woman in her twenties in an upcoming prime spot of Marylebone. “Our vision was to create the scheme of a Parisienne boutique hotel with a vibrant, elegant, luxurious and modern style,” Pellizzoni says. The colour scheme used is feminine and stylish, achieved by adding soft pastel colours and a mixture of polished brass and chrome finishes. With a mixture of colours and textures inspired by Coachella, along with carefully selected pieces of furniture and accessories, it has a fresh and contemporary look. “The flat makes you feel like you finally have space in the very cramped lifestyle that is London. In the winter it offers the ultimate cosiness and ‘hygge’ ambiance, and in the summer it offers airiness and light to make the most of the good weather.
The Belgravia Townhouse project was an early 19th century, five-storey terraced house located in London’s Belgravia district, an area that hosts some of the world’s most coveted and costly homes. This restored, pale-brown brick townhouse was styled for a professional couple, just married and with three children, that had very clear ideas about what they wanted. “They wanted a comfortable family home, not a howhome,” Pellizzoni explains. “Contemporary items from Italian brands such as B&B Italia, Poliform and Lema were chosen for the interiors, and also some luxury and timeless pieces from Ralph Lauren Home to give an extra luxurious feel. This combination gives this five-storey townhouse a simultaneously youthful and sophisticated air, where the eclectic mixture of furnishings and art reflects the owners’ interests.”
Glamorous nod to classic films
Pellizzoni recently designed a new cover for Bang & Olufsen’s iconic and innovative Beoplay A9 speaker, a special edition launched exclusively at Harrods and now also available in Selfridges, Bang & Olufsen stores, NuConnect and via Pellizzoni’s online boutique. Featuring statement red lips on a white background, the design is fully immersed in the upper echelons of Italian style, exuding the essence of the icons of Italian cinema, where Pellizzoni drew his influences from.
“The inspiration behind this design is based on the Federico Fellini films and some of the classic, iconic imagery of the stunning Sophia Loren in the earlier days of her career. I have always been a huge fan of those beautiful Italian films and inspired by the attention to detail they pervade. Red is a very vibrant colour, full of life, and in this design portrays passion and a sense of classic glamour,” Pellizzoni says, while adding: “As a designer, I am always looking for new images to use in my projects and I keep a collection of them for potential projects. I was delighted to be asked by Bang & Olufsen to collaborate on the design for this iconic speaker and I immediately knew the red lips image from my collection would be perfect. The statement design with the classic red lips brings a dimension of sensuality, the narrative glamour of iconic Italian films and classic Italian style to the speaker.” The classic series has now evolved with a new addition called Going Pop, featuring the same lip motif but with bright pop-art inspired colours added for a young and fresh look.